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3 ways to make sure your real-time marketing doesn’t suck
By Lindsay Lichtenberg, VP, Publishing Platform and Partnerships On Thursday, March 27, SMG’s Lindsay Lichtenberg will be speaking at the AAF’s Experience Digital 2014 conference in Chicago. Here,...
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Put consumer insights at center of social strategy
By Kathy Noble, Associate Director, Digital Strategy, North America at The Kellogg Co. On Thursday, The Kellogg Co.’s Kathy Noble will be speaking at the AAF’s Experience Digital 2014 conference in...
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AAF ‘Experience Digital’ recap: Getting to ‘real-life’ marketing
Data and technology can drive real-time marketing programs, but without a heavy dose of creativity and human insight, those efforts are likely to fall short, said speakers at the American Advertising...
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That’s a Wrap: Lisa Weinstein on AAF ‘Experience Digital’ event
SMG’s Lisa Weinstein, President of Global Digital, Data & Analytics, sums up her thoughts on the AAF Experience Digital event, which took place yesterday in Chicago.
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The takeaway from the AAF digital confab
SMG’s Lindsay Lichtenberg and Steve Simpson, along with The Kellogg Co.’s Kathy Noble, give highlights from last week’s American Advertising Federation “Experience Digital” conference in Chicago.
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